OUR STORY: 40 Years of Grace was a campaign that I created for Riverbend Church to celebrate their 40th anniversary. The entire project operated on a significantly tight timeline — two months from concept to completion. I started by working with the leaders of the event to create a compreshensive list of all the collateral we would need to create on a tight timeline. As they nailed down the plans for the event, I started comping initial logo ideas. Once the logo was selected, the real work began.
A significant part of this project was combing through 40 years of photographs. Scanning, organizing, printing, to help create a cohesive experience that told the story of the church across each piece of collateral. What isn’t pictured on this page, was three, large (4’x8′) boards that we covered every square inch with photographs. Those boards were used as photo backdrops during a selfie scavenger hunt that ran during the event.
I helped design, and art direct, the stickers that were created for the selfie scavenger hunt. When a person completed a task on the hunt, they received a physical sticker. Completing the hunt and gaining all five stickers rewarded participants with a branded water bottle and t-shirt. The scavenger hunt, from concept, to day of execution as under my direction.
I also illustrated a playful theme-park style map of Riverbend’s campus to help congregants navigate the festivities. The maps also helped folks find the swag stations that we set up, so that they could grab free pairs of branded sunglasses and Riverbend car-window stickers. Several thousand visitors attended the event.
Detailed images:
