I served as the art director and motion graphics designer for this project. I worked with talented designer on my staff for this project. The idea of the series was around provoking people to consider what life would look like if they stepped out of their comfort zone and engaged with the world in a new way. The designer and I ultimately landed on the concept of contrasting calm and churned waters.
This is one of my favorite bumpers that I’ve produced. I wrote and recorded the VO, and then used eerie imagery to try and create a sense of discomfort for the viewer.