This playful infographic was designed to inspire owners and operators of BP branded gas stations make investments in their marketing budgets. The graphic takes the reader through the life of an average person highlighting how most people encounter advertising in their day-to-day lives. The original concept for the infographic was simple to show the large hero stats featured in the graphic, but we decided to make a more playful illustration and see how the client would respond. The client the illustrations, and the infographic was repackaged as an email newsletter.
A Day in the Life
